The Leader in Motorsports & Event Marketing

Who We Are


Chris Morgan

With over 20 years in the performance and motorsport markets at the regional and national business management level, Mr. Morgan has a detailed and unique knowledge of the workings of the business and the relationships to make things happen. With experience heavily focused on building beneficial agreements among diverse individuals and groups, Mr. Morgan has at one time or another done business with most performance groups and racing organizations. Over the past decade he has been primarily focused on the Western United States and Asian import markets and has been successful in multiple endeavors representing employers and clients in the industry.

Mr. Morgan has held director or partner positions at NASCAR, Skip Barber Race Schools, United States Auto Club, Motorsport Ventures, World Racing Group and Irwindale Speedway. Using his extensive experience and relationships from these iconic entities, Mr. Morgan has now helped shape TAG into one of the world's leading motorsports & lifestyle marketing companies.


Charlie Frank

Charlie Frank is a dynamic individual with a rich background in marketing, promotions and the motorsports world. A former racecar driver, Mr. Frank’s insight into the world of motorsports has fueled successful ventures with some of the world’s leading motorsports properties. A serial entrepreneur with multiple successful company launches, Mr. Frank has the unique perspective of being both a client and a marketing professional, valuing every dollar spent to ensure significant returns on each investment. During the past three years at TAG, Mr. Frank has built events or created unique promotions for many brands including Corona, Cuervo Tequila, NASCAR, Indy Car, AAA, Auto Club Speedway and many other entities. TAG has led Mr. Frank to build a number of national events and organizations including the AMA Flat Track Finals, the U.S. Open of Beach Volleyball, the World Of Outlaws in Perris and Calistoga, the Corona Wide Open Tour, the National Beach Volleyball Organization and more.

Prior to TAG, Mr. Frank was the CEO of PetMax Naturals in Los Angeles, a natural pet products company and before that the CEO of Oak Tree Health Corporation. Mr. Frank’s marketing teeth were cut with positions as Marketing Manager at Champion Nutrition and as a publicist at the Samuel Goldwyn Motion Picture Company. A resident of Los Angeles, in his off time Mr. Frank enjoys beach volleyball, surfing, race car driving and hiking.


Chris Eversten
Director of Operations


Michael Cohen
Director of Sales

With over 15 years of experience in promotions, marketing and sponsorships, Mr. Cohen has built successful events in the fields of sports, wine and entertainment.  With his vast knowledge and experience in the events industry, Mr. Cohen is committed to insuring that TAG clients get unique creative solutions tailored to their needs and objectives. With the client as the first priority, he guarantees quality, satisfaction and perfection.

When Mr. Cohen is not working on events and promotions, he is living an active lifestyle in Santa Monica, California.  He loves the outdoors, whether it is on the tennis court, basketball court or at the beach playing volleyball.  Mr. Cohen loves the thrill of adventure and thrives for excitement and he brings these incredible attributes to promoting and marketing events.


Marisa West
Director of Marketing

Marisa West is a seasoned professional with a entrepreneurial history. As a Magna Cum Laude graduate of Pepperdine's Graziadio business program she excelled and completed the program at the top of her class. A past business owner, Ms. West's expertise is in Marketing and Business Development. She believes in maintaining an ethical perspective when conducting business while focusing her attention on building and maintaining client relationships in order to strengthen business for both the client and for TAG.